Goody PR has been helping amplify businesses for over 15 years. Many of their clients have been authors. Goody PR knows that book awards help not only garner PR in terms of social media and media appearances but are also extremely important for SEO purposes. The problem that Goody PR saw in existing book awards was the limited categories. They decided to take care of that problem by starting their own book awards that would uplift authors, be socially conscious, and help to continue promoting those authors once the winners were awarded. 
Michele Designs was proud to design the branding for Goody Business Book Awards. The logo itself would act as a sticker both digitally and in print on books that received the award. The use of the balloon to uplift the authors is used to carry through the idea of uplifting authors and their work.

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